180+
B2B brands served
Across SaaS, industrials, fintech, professional services, and consumer goods — from 2019 to 2025.
Work · Index of engagements
Work, 2019–2025
A chronological ledger of strategic engagements — not a portfolio of vanity logos. Every entry below is anonymized, written in the operator’s own metric, and traces the exact intervention that moved it. We do not attach client names without permission, and we do not dress up marketing wins as strategy work.
- Index period2019 – 2025
- Entries shown6 of 180+
- AnonymizationBy default; clients named on request
Engagement ledger
Selected engagements, organized by what was at stake.
Six representative engagements drawn from the 180+ served between 2019 and 2025. Each entry follows the same shape — the problem the operator was actually carrying, the intervention we shipped, and the single metric that moved within 90 days.
Filter by sector →
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01
Repositioning from “CI/CD tool” to the system of record for platform engineering.
Problem. The category had compressed to a single feature; the sales team was losing 7 of 10 competitive bake-offs against incumbents with older stories. Intervention. Built a four-layer positioning stack, a category narrative anchored on platform-engineering maturity, and a 14-day rollout to sales enablement. Outcome. +42% qualified inbound pipeline in 90 days; competitive win-rate moved from 28% to 47% across the next two quarters.
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02
Renaming and re-architecting a 38-year-old industrial brand for OEM procurement committees.
Problem. The founder’s name had become a ceiling with younger procurement leads at Tier 1 OEMs. Intervention. Operative name change, a refreshed identity system, and an OEM-facing proof library. Outcome. +27% RFP shortlist rate within two quarters; the new name carried through to three previously inaccessible OEM wins.
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03
Tightening the narrative for an enterprise move from SMB to mid-market.
Problem. Marketing was still writing to the SMB operator persona while sales was being held accountable for $50K–$250K ACV deals. Intervention. Narrative recalibration, a CFO-grade proof architecture, and a sales deck rebuild led personally by the principal. Outcome. $8.4M in new mid-market ARR booked in the two quarters following reposition; sales cycle compressed by 31 days on average.
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04
Re-anchoring a DTC coffee brand on a craft roastery story after a private-equity recap.
Problem. PE recap had pushed the brand toward grocery-shelf storytelling; loyalists were leaving for a former employee’s indie roastery. Intervention. Brand-system rebuild, packaging hierarchy, and a retail-floor narrative audit across 240 doors. Outcome. Returning-buyer rate up 34% in the next two purchase windows; wholesale reorder rate stabilized above the 86% mark.
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05
Building the brand architecture for an industrial roll-up across seven add-ons.
Problem. Seven acquired brands were competing for the same shelf and the same trade press, with no shared story for the LP base. Intervention. Masterbrand architecture, a sub-brand taxonomy, and a unified trade-press narrative shipped inside a 14-day core engagement. Outcome. Two additional add-ons closed inside 9 months on a 28% higher entry multiple; the unified narrative was cited in the LP letter as a key value-creation lever.
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06
Writing the category story that landed the company’s first seven-figure logo.
Problem. A strong but generic horizontal CRM narrative was being outflanked at the top of the funnel by a category-defining upstart. Intervention. A vertical-positioning thesis, a category-pioneer narrative, and a redesigned homepage proof stack. Outcome. First $1M+ ARR logo closed 11 weeks after launch; top-of-funnel demo requests rose 51% in the same quarter.
Six of 180+. The full index is reviewed on a one-on-one call with operators whose category the work has touched. Request the full index →
From the principal
How the engagements actually run.
A short, candid read on what you are buying when you book a diagnostic — because most agencies would rather not put this in writing.
The work is run by one person from intake to ship. There is no junior strategist on the back end, no account team doing the bridge work, and no second voice quietly rewriting the deck before the final read-out. When you book a diagnostic, you are talking to the same person who will write the strategy, present it to your board, and sign off on the deliverable.
Core strategy engagements land in 14 business days. That is not a marketing number — it is the documented standard the practice has held since 2019. We compress the work by cutting everything that is not the strategy: there are no weekly status decks, no internal review committees, no six-week discovery phases that produce a 40-slide audit instead of a point of view. The first working session is the diagnostic itself, and the final session is a read-out the principal runs in person.
We cap the practice at 36 active engagements per year. This is not a marketing slogan. It is the operational reason the work looks the way it does — a deliberate ceiling that protects partner-level attention and prevents the quiet quality drift that hits most independent shops in year four. When the calendar is full, the calendar is closed. New engagements open in the next intake window.
If you operate a B2B business between $1M and $50M and the positioning question has been on your board deck for two quarters without a clean answer, the diagnostic is the cheapest 30 minutes you will spend this quarter. Bring the question. Leave with a point of view.
D. Kushnaryov · Austin / Lisbon / Remote-first team of 11
Outcome metrics
The numbers we are willing to put in writing.
No vanity charts. No modeled projections. The four figures below are the ones we cite in client references and on our own slide at industry events. Every one is named, sourced, and revisable on request.
14d
Core delivery standard
The documented cadence for the core strategy engagement. Held since 2019; standard for every active client.
38%
Avg. lift in qualified inbound
Average client result within 90 days of repositioning, measured against the prior 90-day baseline.
92%
Renewal or referral rate
Across multi-year engagements. The remaining 8% are engagements that ended on a clean handoff, not a churn.
Sector coverage
If you operate in one of these, we have probably already done the adjacent work.
The five sectors below are the ones we routinely receive referrals into from existing clients and from investor networks. If your category sits in an adjacent vertical — climate, healthtech, defense, education — the diagnostic is still the right first conversation.
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01
SaaS
Series A – C founders repositioning from feature to category. The most common booking.
52 engagements
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02
Industrials
$20M–$500M operators navigating OEM procurement, trade-press credibility, and generational transitions.
41 engagements
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03
Fintech
Series A founders moving up-market from SMB to mid-market and enterprise; payments and B2B infra.
28 engagements
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04
Consumer
$10M–$80M DTC and wholesale operators who need a story for the buyer, not the algorithm.
34 engagements
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05
PE portfolio
$200M–$2B funds running roll-up theses, value-creation plans, and LP-narrative resets.
25 engagements
Diagnostic call
Bring the positioning problem. Leave with a point of view.
A 30-minute call with the principal. No deck. No agency pitch. No follow-up nurture sequence. We spend the first half on the problem as you see it, the second half on what we would do if we were running it, and the last five on whether the fit is right for a 14-day engagement.
Book a diagnostic call
30 minutes, no pitch, no deck. Five slots open for the November 2025 cohort.
Or write directly — [email protected] · +1 (512) 555-0184